Why pink is NOT only for women.

We have always been familiar with hearing (and raising) controversy when the colour pink is associated with men, not least the one that occurred following the delivery of pink ffp2 masks to police forces.

But why? Is pink really only a female colour?

It is well known that once stereotypes and beliefs are widespread they are difficult to change, customs and habits are the basis of society and all men are always (or almost always) at the mercy of the judgement of others, preferring therefore not to go "against the tide".

Fortunately, in recent years there has been an attempt to move away from this fossilised thought that men cannot wear pink; in fact, more and more brands and designers have decided to include it in their men's capsules, as we have seen on the first catwalks of this 2022.

What if I told you that up until the 30s and 40s pink was actually considered a colour that conveyed strength and masculinity? Would you believe it?

Yes, until those years pink was not seen as lacking in virility, quite the contrary.
Pink has always been used to indicate the male, probably because it is the shade closest to red, and therefore to the colour of battle, but less warlike.

When worn it has always given elegance and refinement, just think of the dress worn by Di Caprio in "The Great Gatsby": I wouldn't say it was synonymous with hilarity and fragility at the time; quite the opposite.


But then how did we end up reversing this trend?

Probably by accident. Yes, for no real reason, fashion houses started to produce more clothes in blue for men and pink for women.

Various factors came into play, such as the release of the Barbie doll, which certainly helped to bring the female gender closer to that colour; every little girl started to identify with her - supposedly - favourite toy, thus involuntarily linking the female world to pink.
Then, around the 1950s, this custom was consolidated and became commonplace.

Fortunately, in recent times, efforts are being made to make this colour genderless again.
Enough of these limiting and 'discriminatory' thoughts, if a man wants to wear pink, he is free to do so, but his virility or credibility will not be affected.

In psychology, particularly in the West, pink conveys tranquillity, tenderness, sweetness and is perhaps another reason why it has been associated with femininity: the belief that only women should radiate calm, composure and love.

Would we therefore want to 'limit' men to expressing and showing their best side? I would say let's not deprive ourselves of this opportunity if it depended only on one colour!
Joking aside, we can certainly say that this shade is making a comeback for everyone.

In fact, even on the men's catwalks our beloved stylists have not let us miss out on this shade, making it appealing to all and in all shades.
Dolce&Gabbana delighted us with a pink total look, gritty and fashionable, confirming pink in the male wardrobe too!

There are those who love it and those who don't, but pink remains suitable for everyone; whether woman or man, don't miss the opportunity to wear this elegant shade!